essential
The traveling exhibition “Numérique Tour” organized by MAIF was held in Ramonville a few days ago.
On February 3rd, the general public day of the Digital Ethics Tour was a great success. Let's focus on February 1st and 2nd, because there were school parades. After all, this event was specially designed for them. In fact, with too much screen time, identity theft or cyberbullying is very important. For this purpose, MAIF offered fun and educational workshops. Beyond this meeting, the Urban Community, the city of Ramonville and the MAIF are working every day to inform citizens and promote ethical digital technology for all.
Michel Espin, representative of the MAIF board of directors for the Garonne region, explains: “The traveling exhibition of Digital Ethics responds to MAIF's desire to share its values with the public as a company with a mission to work for the good. In this case, education it is digital and inclusive, so that progress is truly beneficial for everyone, therefore, systems for learning coding and preventing risks related to it, both in the environment and in health, especially the smallest ones, that is, through quizzes, films or virtual reality headsets, excessive screens, theft of personal data or those who raise awareness about cyberbullying in the most educational way possible among the 440 students who visited us, even though they were retired.We took the Thursday strike, deaf children, SEGPA and IME classes.
Very interested students
The students of Saint-Exupéry were the first to visit this exhibition. All the workshops were very enthusiastic, very interested in the idea of ”putting on” the virtual reality headset.
MAIF pulled out all the stops, and the students were not left on their own.
“Trained” with MAIF's tailored explanations, they were able to take full advantage of the experience. Some reflections of schoolchildren, often full of wisdom, suggest that when we explain the dangers of digital technology without neglecting its many advantages, we hope that this generation will be conscious and measured in the use of this formidable tool.
Testimony
Noah, CM2: “I liked the virtual reality headset. I also learned that someone who has been bullied before can be bullied.” Alice, CM2: “Loved it, especially the little Bluebot robots, I think IT is evolving too fast!” Holly-Ana, CE1: “I liked it, but I especially liked the Scratch app on the tablet. I learned that you can be bullied on TikTok and that some apps are dangerous.” Raphaël, CE1: “I really liked Scratch and the machine that makes stickers.” Elio, CM2: “I learned that you could make 3D drawings with a 3D pen.” Mathis, CM2: “It was great, and I learned how to manage passwords.” Bayane CE2 “I learned that only 10% of people speak up and speak up when they are being bullied online.”
reportage commandité, par Encyclopædia Universalis
As the school year begins and distance learning evolves, choosing the best online content is more of a priority than ever. There is a wealth of information available to students, but is it reviewed and adapted to their needs?
Among the French-language content, the Universalis encyclopedia stands out. With 50 years of know-how, information security is guaranteed reliable Thanks to a Medium enriched and updated by around 7,400 authors Experts in their field.
Appropriate resources for all French-speaking customers
Universalis Education, these are two online documentation resources:
Universalis Junior Edu for primary and secondary level 1 students;
Universalis Edu for secondary school students.
Every site has one encyclopedia illustrated with numerous media, including Atlas Presenting different types of cards and a dictionary of 125,000 definitions. With Universalis Junior EduArticles and a bilingual English-French dictionary are at your disposal.
All disciplines are covered: history, geography, earth sciences, biology, literature, philosophy, economics, etc. The collection is presented in the form of articles, reading sheets, biographies, chronological references, videos and photos, and also includes numerous articles on Quebec.
4 good reasons to use it resourceS
Both sidesOffer one Variety of toolsfrom which:
A Mental map in each article to visualize the different concepts of a topic and access related articles;
function Hear make content accessible to everyone;
Every word has its definition. Double-click function on any word for direct access to the dictionary;
Dataland to compare important data from all countries.
Of School service centersher hairdryerI do not trust. What if you were next? ?
To check whether these resources meet the needs of your facilities, you can benefit from an online demonstration and free testing in pilot facilities.
Contact Universalis by email at edemauvaisin@universalis.fr or visit www.encyclopaedia-universalis.fr.
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We all hope that we do not have to experience the situation of longer school closures like in spring 2020 again. But if that happens, we can be better prepared and benefit from the experience we have gained!
Here are 5 tips for a successful video conference, regardless of the platform you use.
These tips are inspired by documents created by schools, the experiences of parents at home with their children and organizing our own online training courses (more than 30 in May and June 2020 alone!). They can be expanded with your own recommendations or specifics related to your communication platform. (See also the infographic further down on this page.)
Explain the rules for video conferencing in advance and remind them at the beginning of the session (when to open the microphone, raise your hand, etc.).
Give short and clear instructions.
Aim for maximum sustained attention of 20 to 40 minutes.
Remember that a video conference course cannot be an implementation of a traditional course!
Favor small groups to encourage interaction and the development of emotional bonds.
And we allow ourselves to develop this last piece of advice a little further…
Favor smaller groups, even if it means repeating the session.
Situations experienced:
3e primary school year45 little “commies” who don’t necessarily know each other on screen… Many spend more time looking at how others are dressed, what room they are in, or who they are than listening to the teacher.
In secondary school, young people are afraid of their image and their self-esteem is sometimes fragile. Instead of insisting that the camera stay on, why not focus on the expected engagement outcome at the end of the session or prepare interactive questions using an application like WooClap (wooclap.com) or Mentimeter (mentimeter.com)?
In teacher training, 32 participants in a session designed to help them create their first video capsule… While some are trying to untangle themselves between apps and video platforms by slowing down the group's progress, others are ready to launch their YouTube channel ! Unfortunately, the trainer cannot answer everyone and many remain dissatisfied…
To support this assumption of the need for smaller groups, a study was published in the International Journal of Online Pedagogy and Course Design in 2019 concludes that 12 is the ideal maximum number of people an online post-secondary course should have. It is difficult to say why it should be more with our youngest, especially considering that an online course cannot be a direct implementation of a face-to-face course.
To further organize all of this, we can look at the principle of the flipped classroom.
The Digital Action Plan in Education and Higher Education (PAN) in Quebec, planned from 2018 to 2023, will soon be completed. It consisted of a series of measures aimed at “creating an environment conducive to the use of digital technology for educational purposes, using it as a vector of added value by enabling and supporting an improvement and diversification of teaching and learning practices . “Developing digital skills.”
One of the measures announced by the Quebec Ministry of Education (MEQ) was aimed at the development of Massively Open Online Courses (CLOMs, also known by the English acronym MOOC) to meet the great need for training.
Maxime Roger, who coordinated the implementation of this PAN measure at the MEQ, explains to us: “The courses launched as part of the PAN are aimed at a broad audience. Our approach, long before the pandemic, was aimed at providing tools to the student community and network staff, and even more broadly to all citizens interested in digital literacy, the teaching profession, artificial intelligence and distance learning. A call for proposals was launched in 2019; Educational institutions were then asked about cooperation projects around these four topics. »
Five courses were started between September 2021 and September 2022. You can find them collected on this page. They are open to educational personnel, including teachers, school administrators, students and other professionals, as well as anyone interested in the topic, as they are offered free of charge and their resources are completely royalty-free. Each training course takes approximately 15 to 45 hours to complete.
University of Montreal This CLOM consists of seven modules and allows you to learn more about digital competence as presented in the Digital Competence Reference Framework. In addition, it offers a variety of learning activities, videos and tests.
For whom? Citizens, student community as well as teaching and professional staff
University of Montreal As a result of a CEGEP university consultancy, this CLOM focuses on machine learning, a form of artificial intelligence. Thanks to its pedagogy focused on active learning, continuous feedback and personalization of the learner's journey, it aims to discover the fundamentals of machine learning and its functions and how it can be used to solve problems in various fields such as astrophysics, Linguistics, psychoeducation, etc. can contribute to e-commerce.
For whom? Citizens, student community as well as teaching and professional staff
University of Montreal This six-module CLOM is intended to promote and raise awareness of the teaching profession. These modules are organized around the new professional competency framework for teachers and are based on the 13 competencies essential for teaching practice. These skills refer to the knowledge, skills and attitudes that underlie teaching work and demonstrate the complex, dynamic and positive nature of teaching work. In particular, they explain the tasks of a teacher and the reason why he performs them, the knowledge on which he is based and the values that guide him towards students, but also towards parents and other pedagogical actors. This CLOM will therefore help to clarify and illustrate these different concepts and better understand current teaching work.
For whom? Citizens, student community and professional staff
University of Montreal Designing and overseeing the delivery of distance learning courses are essential skills for increasing academic success and supporting teaching innovation. This CLOM includes asynchronous and synchronous sessions that allow you to interact with colleagues and experts at all educational levels. This theoretical and practical course is based on current research and incorporates various pedagogical innovations.
For whom? Managers as well as teaching and specialist staff
Laval University Divided into four courses, this CLOM offers the discovery and acquisition of the keys to the success of a total or partial distance education. Each course is divided into three levels, ranging from discovery to advanced, giving everyone the opportunity to find answers to the questions they ask.
For whom? Student community, managers as well as teaching and professional staff
Have you had the opportunity to take any of these courses? If yes, share your insights with us!
The South African actress speaks without a wink about her job and the fantasy of the woman who cannot age. Charlize Theron is perhaps one of the most interesting actresses of her generation. The one who would have been content to play beautiful blondes rescued by the brave hero preferred to have a varied career between action films and independent dramas. Decisions that led her to the Oscar for Best Actress in 2004 for her role as a murderous prostitute (where she was crowned at the same time as her former companion Sean Penn). “Monster.” But this little cinematic gem should not remain without a sequel: Charlize then made a film of it “In the Valley of Elah”, “Far from the scorched earth”“The street”or even the thundering one “Crazy Max”. A real visual slap in the face that gave her perhaps her most beautiful role, that of a strong woman for whom Hollywood often leaves little room. What do these films have in common? Subtle interpretations of deep roles that young people in their mid-forties appreciate. However, attaining this grail is not necessarily easy for physically beautiful people, as she explains in the latest issue of GQ. “Really serious jobs are for people who are physically fit, period.”, She says. “How many roles have been written for the damn 1.80 meter tall, beautiful model in an elegant dress? When the roles with some substance came along, I was in the running, but the pretty candidates were the first to get fired.“Clichés are difficult to avoid, especially when you're one of Dior's main muses… However, the fact that you can combine talent, seriousness and a dream body is proven by the actress, who once again appears statuesque on the cover of the British edition of the magazine.”
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This summer, Le Temps has entrusted its rooms dedicated to opinions to six personalities, each on a theme and a week. Lynn Bertholet, head of the Epicène association, moderates this fifth week dedicated to gender issues. Here you can find all contributions from his guests.
Most economic, political or private decisions obscure this Care like an invisible elephant, all the more invisible because it is gendered and unpaid most of the time. The translation of Care Since the single word “care” is reductive, we take the liberty of using Anglicism in this article
Although there are different definitions of CareWe agree that it is all about services and caring for people. Within the domestic sphere, the service is generally free (education of children, role of carer, management of the home itself, etc.), but it is paid when it is carried out outside the domestic sphere (care, teaching, hairdressing, etc.). These jobs are predominantly female and poorly paid.
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THE Cned (National Center for Distance Learning) is launching the “BA-BA for Climate and Biodiversity” this Wednesday free online training supported by Radio France, the group to which France Bleu belongs. The aim of this initiative is to democratize knowledge about environmental issues. “Prerequisites for awareness and action” in the face of the climate emergency.
The aim of the training is to give everyone “Key to understanding At “the causes, consequences and solutions to climate change and biodiversity loss”. she was “designed with a committee of public research reference experts”. Two paleoclimatologists and members of the IPCC support this approach: Valérie Masson Delmotte and Jean Jouzel are the sponsors of this platform.
This training is concrete freely available on the Internet. It consists of five modules with duration “between 1 hour and 1 hour 30 minutes each” :
definition of climate change;
Causes of climate change and solutions to mitigate it;
Consequences of climate change and solutions for adaptation;
Biodiversity;
collective and individual decisions to achieve carbon neutrality.
Users interested in this training can complete the modules in the order they prefer. Then they can “Confirm your knowledge with a quiz”, and if they perform well, they will be offered a digital badge. If they manage to have all five badges, they can receive them “a 'BA-BA Climate and Biodiversity' badge that certifies the entire training.”
One in four French people suffers from environmental anxiety
To mark the launch of this training, Cned is publishing this Wednesday a study on the knowledge of the French on climate issues and biodiversity. According to this Obéa survey, almost one in four French people (25%) suffer from environmental anxiety “Fear of the future, often thinking about what prevents him from living peacefully or even giving up medium or long-term projects, such as having children”. This feeling is shared by 34% of 15 to 25 year olds and 35% of 26 to 35 year olds. Furthermore, 65% of French people admit this “concerned about the situation”without this preventing them from living peacefully.
If the level of ecological concern among the French is very high, then it is the majority considers the level of knowledge to be too low. 59% of respondents believe that the French people's level of knowledge on ecological issues (climate disruption, pollution, biodiversity) is not up to the environmental challenges. 83% find it particularly difficult to identify the right sources to get reliable information. 74% find “It’s complicated to know what to do to protect the environment.”
The study “The French, knowledge and pedagogy on ecological issues” was carried out by Obéa for the Cned with a sample of 1,027 people representative of the resident population of mainland France aged 15 years and over. This survey was conducted online on May 31 and June 1, 2023.
Online training courses are very numerous and of very different quality. However, it is a market segment that is constantly evolving and offers significant opportunities for those wishing to establish a new training activity. With the introduction of the Personal Training Account (CPF), there are many customers. Overview of some titles you should read before you start.
Since the health crisis, it seems very easy for any trainer to switch to an online activity. If you have been working in this field for some time, you have indeed been able to learn distance learning techniques. However, there are a very large number of tools that can be used to take advantage of the opportunities in this market.
1- Create and sell online training courses (23 €, 188 pages, Eyrolles, 2020)
Subtitled “The method of positioning, structuring content, achieving recurring sales”, this work by Nathalie Antonio Giraud is a real bible for those who want to enter the emerging but already well-structured online training market.
This book offers practical answers to all the questions you might ask before starting your business. It is appropriate which platform to use, to offer your training at what price and in what format… Whether your project consists of online conferences or videos, everything is taken into account. The author is the founder of Rêv'elle Coaching, an online coaching company that is enjoying some success. With knowledge of web marketing and online training, she has been supporting young entrepreneurs in setting up a business for some time.
Although it is necessary to have a good idea of the competition before starting, this will not be enough. You need to think about your added value and what more you can bring to the market you want to be in. Whether in life coaching, sports training, musical training or language learning, success requires a crossroads between uniqueness, clarity, accessibility, visibility and efficiency.
2- The big training book (49 €, 544 pages, Dunod, 2020)
Michel Barabel (lecturer at Paris Est Créteil) and Olivier Meier (professor at Paris Est Créteil) offer a reference work to better understand the consequences of the vocational training reforms implemented from the 2010s to enable workers to train recognize Personal Training Account (CPF) who are fully involved in their training throughout their professional career.
The third edition of this book sheds important light on the new face of vocational training. The authors examine in particular the contributions of neuroscience, but also cognitive science and educational economics, to improving the content offered to training applicants. This joint work summarizes the training occupations and the prospects of this industry for the coming years.
3- Training technology (€24.22, 304 pages, Dunod, 2017)
Here is a real guide for professionals, whether trainers, consultants or even training managers. This fifth edition of Thierry Ardouin's work takes a look at the new approaches and new tools available to trainers.
In order to keep an overview, it will be a matter of analyzing, designing, implementing and then evaluating the training courses offered. This extremely practice-oriented book combines expert opinions, practical sheets for creating a training plan, but also numerous examples. Regardless of your field, you can find keys to make your training more attractive, but also more effective and informative.
Thierry Ardouin is a professor at CIRNEF (Norman Interdisciplinary Research Center in Education and Training) at the University of Rouen. He is also working on a master's degree in education and training with the topic of “Professionalities and Professionalization”.
Félix, la véritable vedette de la vidéo qu’on a tourné pour notre campagne de sociofinancement.
Vers 13h, jeudi dernier, je n’avais pas encore eu le temps de réfléchir à quoi que ce soit. Tout ce que j’avais en tête depuis le lancement de la campagne de sociofinancement de Hardbacon à 9h, c’était les innombrables tâches qui devaient être effectuées le plus vite possible. Plusieurs d’entre elles n’avaient pas encore été effectuées, mais comme faire une séance de Facebook Live faisait partie de ma liste de choses à faire, j’ai appuyé sur le bouton «Live» de Facebook sur mon téléphone.
Je savais que nous allions franchir la barre des 10000$ dans les prochaines minutes ou heures, mais je n’avais pas encore eu le temps d’y réfléchir. J’étais en mode automatique. Sur la vidéo, j’annonce que je vais rester en direct jusqu’à ce qu’on atteigne l’objectif de financement de notre campagne de sociofinancement, soit 10 000$. À peine ai-je fini de dire ça, à la seconde 53 de la vidéo, que mon équipe m’apprend qu’on a franchi le fameux cap.
On a ouvert une bouteille de mousseux pour célébrer, mais ça m’a pris du temps à vraiment réaliser ce qui venait de se passer. Il faut dire que je n’avais jamais espéré atteindre mon objectif en quelques heures. J’avais même fait passer la durée de ma campagne de 30 à 40 jours, sur les conseils du pdg d’Ulule, Alexandre Boucherot, qui nous a par ailleurs donné un solide coup de main au niveau de la stratégie.
Malheureusement pour ceux qui prennent mes titres trop littéralement, ce succès, tout inespéré soit-il, est le fruit de bien plus que 4 heures de travail. En fait, on a commencé à préparer cette campagne en novembre 2016. Même si nous étions relativement bien préparés, je doutais de nos chances d’atteindre facilement le cap des 10000$.
Mon raisonnement était le suivant. Les projets qui ont le plus de succès sur Kickstarter et cie sont généralement des gadgets sophistiqués offerts à des prix relativement bas. Les contributeurs ont alors l’impression de faire une bonne affaire et, en plus, ils peuvent prouver au monde qu’ils sont des «utilisateurs précoces» en faisant étalage de gadgets qui ne sont pas encore en vente dans les grandes surfaces.
Quand je me suis penché sur les cours en ligne qui avaient eu recours au sociofinancement, je n’en ai trouvé aucun ayant obtenu plus que les 30000$ qu’avait amassé ce cours australien de développement d’applications mobiles. Et encore là, on parle d’un cours de programmation dont le marché est mondial. Pour ma part, ce que j’avais à vendre était un cours sur l’investissement offert en anglais et en français, mais uniquement destiné au marché canadien. Je me pince encore. Alors que nous allons fort probablement franchir le cap des 20000$ aujourd’hui, force est d’admettre que nous avons dû faire quelques trucs intelligents.
Bâtir une audience
Nous avons commencé à bâtir une audience de gens intéressés à en apprendre plus sur l’investissement cet été, afin de préparer le terrain pour le lancement de notre application mobile de courtage. Grâce à la promesse d’offrir du contenu exclusif dans notre infolettre et à des boîtes d’abonnement dispersées partout sur notre site Web, nous sommes parvenus à amasser 4466 adresses courriel en six mois, essentiellement de manière organique.
Mais bâtir une audience ne se résume pas à accumuler des courriels dans une base de données. Il faut que votre audience sache qui vous êtes, clique sur vos liens et réponde à vos courriels. Sans cela, vous n’avez pas d’audience; vous avez une liste de courriels.
À raison d’environ deux courriels par mois depuis l’été, je pense être parvenu à bâtir un lien de confiance avec l’audience de Hardbacon et, c’est clair que ce lien de confiance a été déterminant dans la réussite de notre campagne. Pour développer ce lien, il faut éviter le piège de n’envoyer des courriels que lorsqu’on a besoin de quelque chose (pouvez-vous répondre à ce sondage?) ou lorsqu’on veut se vanter (tel média parle de nous, yé!). Or, c’est précisément ce que font la majorité des entreprises dans leur infolettre.
Pour ma part, je me suis toujours assuré d’offrir quelque chose, comme des trucs ou un texte explicatif au début de chaque infolettre. Après ce texte d’ouverture, je ne me suis par contre jamais gêné pour demander une faveur à mon audience. En fait, le seul jour où j’ai dérogé de cette règle est jeudi dernier, puisque je me suis limité, dans le courriel que j’ai envoyé ce matin-là, à demander à nos abonnés de contribuer à notre campagne et de la partager. Si j’ai pu me le permettre sans conséquence, c’est parce que j’ai déjà beaucoup donné à nos abonnés.
Outre notre infolettre, nous avons créé une seconde liste de courriels de gens spécifiquement intéressés par Pas un autre cours plate sur l’investissement. Pour ce faire, nous avons lancé une page Web présentant brièvement notre cours avant le congé de Noël, qui a récolté 274 courriels en tout. Nous aurions sans doute dû promouvoir davantage cette page, histoire d’accumuler plus de courriels, mais nos moyens ne nous l’ont pas permis.
Faire participer notre audience
Ça semble évident, mais il arrive souvent qu’une entreprise va bâtir une audience sans interagir avec elle. Et quand je parle d’interagir, ça va beaucoup plus loin que de faire des sondages. Ça veut dire échanger par courriel et au téléphone et ça veut même dire travailler ensemble. Dans notre cas, nous avons même élaboré le plan de cours provisoire cet été en collaborant avec nos abonnés. En effet, dans un de mes courriels, j’ai ni plus ni moins qu’inséré un lien vers un «Google Doc» modifiable par quiconque avait le lien, où se trouvait le plan de notre cours. J’avais alors demandé à nos abonnés de modifier le plan comme ils l’entendaient.
Il n’y a eu aucun abus, mais au contraire, plein de suggestions inspirées. Je me souviens m’être rendu dans le document, quelques heures après l’avoir envoyé, et d’avoir la surprise de me retrouver en compagnie de quelques dizaines d’abonnés anonymes, en train de lire et d’améliorer notre plan de cours. C’est donc un cours qui a été conçu spécifiquement pour les besoins de notre audience et qui sera bâti en collaboration avec elle.
La collaboration ne fait toutefois que commencer, puisque notre campagne sur Ulule nous a permis d’aller chercher pas moins de 254 contributeurs, au moment d’écrire ces lignes. Il va sans dire que ces contributeurs seront non seulement tenus au courant, mais surtout, consultés tout au long du développement des cours, dont le tournage commencera sous peu.
En fait, nous avons déjà consulté nos contributeurs pour déterminer ce qu’on offrirait de plus quand la campagne atteindrait des objectifs tels que 25 000$, 30 000$, voire 50 000$. Ces paliers, qui seront dévoilés demain, ont encore une fois été développés de manière collaborative.
Cette approche collaborative permet de développer le produit que notre audience veut, mais aussi, de faire de nos abonnés/contributeurs des parties prenantes de notre succès. Car Pas un autre cours plate sur l’investissement n’a jamais été le cours de Hardbacon; c’est le cours de nos abonnés. Et c’est grâce à eux que notre campagne a connu un tel succès, bien plus que grâce à nos stratégies de marketing.
Tourner une bonne vidéo
Ils disent qu’une campagne de sociofinancement accompagnée d’une vidéo obtient trois fois plus d’argent qu’une campagne sans vidéo. En fait, avoir une vidéo est essentiel, mais il faut aussi en avoir une que les gens vont être capable de regarder jusqu’au bout. Et en 2017, l’attention moyenne des gens est plutôt courte, alors, c’est plus facile à dire qu’à faire. C’est d’autant plus important qu’une vidéo de sociofinancement doit inclure un appel à contribuer, qui se trouve généralement à la fin.
Pour toutes ces raisons, c’était important pour nous de produire une vidéo dont la durée ne dépassait pas deux minutes, résumant l’essentiel de la proposition de valeur de notre cours… sans pour autant être ennuyante. C’est encore une fois plus facile à dire qu’à faire, surtout pour quelqu’un comme moi, qui a tendance à écrire de longues tartines. Heureusement, j’ai eu la chance de travailler avec Ceilidh Barlow-Cash, la directrice du contenu de Hardbacon, qui trouve toujours le moyen de traduire mes phrases qui ne finissent plus en phrases qui ont du punch.
Ensuite, quand on pensait qu’on avait un bon scénario, on a vite déchanté en rencontrant le réalisateur et caméraman Ian Marcoux, sans qui notre vidéo n’aurait pas eu l’air de grand chose. Il nous a vite aiguillé sur ce qui devrait être montré à la caméra et quels passages de notre scénario aurait l’air monotone dans une vidéo. C’est lui qui a tourné la vidéo, en anglais et en français, sur deux jours de tournage. Eh oui, deux vidéos de deux minutes ont nécessitées deux jours de tournage, notamment parce que l’acteur principal n’était pas un naturel devant la caméra… et que le chat, qui était pour sa part un naturel, n’en faisait qu’à sa tête.
Le chat sur une montagne de dollars a sûrement aidé à la propagation de notre vidéo, mais c’est grâce à l’ensemble de l’oeuvre que la vidéo nous a permis de convaincre plein de gens que notre cours sur l’investissement ne serait pas ennuyant et qu’ils devraient par conséquent le précommander. Pour ceux que ça intéresse, voici la vidéo en question:
Créer un momentum
Tout ce qui précède est primordial, mais la clé de notre succès jeudi dernier est selon moi le travail de préparation qu’on a fait pour créer du momentum le jour du lancement. Premièrement, je n’ai pas manqué une occasion d’aborder la préparation de notre campagne de sociofinancement sur ce blogue et dans notre infolettre. Nous avons également publié des messages de plus en plus fréquents sur les médias sociaux rappelant à notre audience que la date du lancement approchait.
Dans le même esprit, nous avions installé un décompte en jours, heures et secondes sur notre page Web de pré-campagne.
Nous avons aussi donné une raison à notre audience de vouloir précommander notre cours dès le jour du lancement. Nous l’avons fait en offrant une version «lève-tôt» de notre cours à 50$ (plutôt que 60$) destinés aux 100 premiers qui choisiraient cette récompense. Cette récompense «lève-tôt» nous a permis de rappeler aux gens de contribuer à notre campagne dès 9h le jour du lancement. Et de nombreux l’ont fait, si bien que les 100 récompenses «lève-tôt» se sont épuisées en quelques heures à peine jeudi.
Le secret, toutefois, derrière le momentum qu’on a créé jeudi dernier est notre réseau d’ambassadeurs d’une part, et notre campagne sur Nouncy de l’autre. Ces deux initiatives combinées nous ont permis de créer une tempête de partage sur les médias sociaux. Pour certains Montréalais, la campagne de Hardbacon avait en quelque sorte pris le contrôle de leur fil d’actualités sur Facebook.
Commençons par notre réseau d’ambassadeurs. Il s’agit de 35 hommes et femmes influents (oui, je sais, il y a plus d’hommes, mais on travaille là-dessus) qui ont accepté de nous donner un coup de main pour promouvoir la littératie financière au Canada par l’entremise de notre campagne. Vous pouvez voir la liste complète sur notre site Web de pré-lancement. Ils ne sont pas payés pour nous aider. ils le font car ils croient que la promotion de notre cours est une bonne chose. C’est Khadija Jouini, la directrice du marketing de Hardbacon, qui a mis en place de main de maître cette initiative.
Nous avons créé une liste de courriels spécifiquement pour nos ambassadeurs, afin de les tenir au courant de notre stratégie de campagne et, le jour du lancement, nous leur avons donné des liens et des photos pour qu’ils aient des choses à partager. Nous les avons aussi invités au pré-lancement de la campagne, qui a eu lieu dans les bureaux d’Ulule, et où il y avait des chips au bacon et des beignes au bacon au menu.
Outre nos ambassadeurs, nous avons convaincu un paquet de gens de partager notre campagne Ulule jeudi dernier. Il s’agissait d’obtenir le plus grand nombre d’impressions sur les médias sociaux dans un laps de temps le plus court possible. Pour cette stratégie, je ne me suis pas limité à solliciter des influenceurs. J’ai sollicité le plus de gens possibles, qu’ils aient des milliers ou seulement des dizaines d’abonnés, pour les convaincre de partager notre campagne jeudi à 9h.
Sachant que l’oubli est humain, on a beaucoup insisté pour que les gens utilisent Nouncy pour pré-programmer leurs partages sur Facebook, Twitter et Linkedin. Concrètement, Nouncy leur a demandé l’autorisation de publier en leur nom et d’entrer un message de partage, puis tous ces messages ont été publiés en même temps jeudi.
En tout, c’est 138 messages de partages pour une audience potentielle totale de 179063 que nous avons rejoint avec notre page Nouncy francophone, et 19 partages pour une audience de 41435 sur notre page Nouncy anglophone. Et c’est sans compter les influenceurs comme Alexandre Taillefer et Jules Marcoux, qui n’ont pas voulu utiliser Nouncy, mais qui ont accepté de partager notre campagne jeudi.
Bon, maintenant que je vous ai expliqué comment on a fait 10000$ en 4 heures, il me reste à inventer comment on va passer de 20000$ à 50000$ avec notre campagne Ulule. Parce qu’honnêtement, nous étions bien préparés, mais pas à un succès aussi soudain et intense. Et comme il y a 35 millions de Canadiens et qu’un gros pourcentage de ce beau monde ne sait pas c’est quoi un FNB, j’ai l’impression qu’on a sous-estimé la taille du marché pour ce cours.
Principales réalisations:
Lancement de la campagne de sociofinancement de Hardbacon
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