Online training courses are very numerous and of very different quality. However, it is a market segment that is constantly evolving and offers significant opportunities for those wishing to establish a new training activity. With the introduction of the Personal Training Account (CPF), there are many customers. Overview of some titles you should read before you start.
Since the health crisis, it seems very easy for any trainer to switch to an online activity. If you have been working in this field for some time, you have indeed been able to learn distance learning techniques. However, there are a very large number of tools that can be used to take advantage of the opportunities in this market.
1- Create and sell online training courses (23 €, 188 pages, Eyrolles, 2020)
Subtitled “The method of positioning, structuring content, achieving recurring sales”, this work by Nathalie Antonio Giraud is a real bible for those who want to enter the emerging but already well-structured online training market.
This book offers practical answers to all the questions you might ask before starting your business. It is appropriate which platform to use, to offer your training at what price and in what format… Whether your project consists of online conferences or videos, everything is taken into account. The author is the founder of Rêv'elle Coaching, an online coaching company that is enjoying some success. With knowledge of web marketing and online training, she has been supporting young entrepreneurs in setting up a business for some time.
Although it is necessary to have a good idea of the competition before starting, this will not be enough. You need to think about your added value and what more you can bring to the market you want to be in. Whether in life coaching, sports training, musical training or language learning, success requires a crossroads between uniqueness, clarity, accessibility, visibility and efficiency.
2- The big training book (49 €, 544 pages, Dunod, 2020)
Michel Barabel (lecturer at Paris Est Créteil) and Olivier Meier (professor at Paris Est Créteil) offer a reference work to better understand the consequences of the vocational training reforms implemented from the 2010s to enable workers to train recognize Personal Training Account (CPF) who are fully involved in their training throughout their professional career.
The third edition of this book sheds important light on the new face of vocational training. The authors examine in particular the contributions of neuroscience, but also cognitive science and educational economics, to improving the content offered to training applicants. This joint work summarizes the training occupations and the prospects of this industry for the coming years.
3- Training technology (€24.22, 304 pages, Dunod, 2017)
Here is a real guide for professionals, whether trainers, consultants or even training managers. This fifth edition of Thierry Ardouin's work takes a look at the new approaches and new tools available to trainers.
In order to keep an overview, it will be a matter of analyzing, designing, implementing and then evaluating the training courses offered. This extremely practice-oriented book combines expert opinions, practical sheets for creating a training plan, but also numerous examples. Regardless of your field, you can find keys to make your training more attractive, but also more effective and informative.
Thierry Ardouin is a professor at CIRNEF (Norman Interdisciplinary Research Center in Education and Training) at the University of Rouen. He is also working on a master's degree in education and training with the topic of “Professionalities and Professionalization”.
Illustration: DepositPhotos – Bloomua
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